Odom Lewis

Resourceful and strategic business developer, with a track record of consistently exceeding sales goals by double digit margins. Able to find multiple ways to generate new business as an outstanding networker. Strong research and marketing management background (client and supplier side), able to provide value-added, credible guidance to address core business issues. Develops trusted advisor relationships with market research management as well the C-suite.

New Business Development Highlights Include:

• In past 18 months, aligned the business development strategy and product portfolio to expand the industries targeted for its syndicated studies and protect the business from the seismic changes in the pharmaceutical market. Resulted in a 35% increase in revenues generated by a single syndicated report in 2009 over 2008.
• In 2007, exceeded sales goal of $1.8MM by 100% ($3.65MM) with no prior pipeline or book of business. Top producer in Eastern Region. Developed powerful networks by tapping sister companies and consulting firms who call on the C-suite.
• Met 2006 sales revenue goals in first five months, and exceeded annual goals by 50% ($1.5MM vs. $1MM).

Client Management Highlights Include:

• Responsible for all client handling at current company, in addition to business development. Strong relationship building has led to retainer relationships with 2 of five top tier accounts, and lead role as coordinator of all research conducted by current employer globally for one account (custom qualitative and quantitative, physician and patient syndicated).
• Currently manage 20 active accounts (pharma, biotech, device, CPG and retail) and enjoy a 100% renewal rate among 2008 study sponsors.

Research Management Highlights Include:

• Led a team of 8 project managers and senior researchers previously as part of seller-doer role and was successful in bringing in all projects on time and within budget, with management-accepted profit margins.
• Managed and trained a team of six junior researchers in a previous role. Research projects included needs-based segmentation, customer satisfaction, and attitude and usage studies. Developed novel research products (syndicated reports, white papers) for consultants to use to generate more business, as well as to give researchers projects they could own. Generated $1MM in incremental revenues in first year alone.

This candidate can work either remotely or in Northern NJ/NY and can service the Pharma corridor quite well.