<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Odom Lewis&#187; Odom Lewis &raquo; Keyword: Promotions</title>
	<atom:link href="http://www.odomlewis.com/tag/promotions/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.odomlewis.com</link>
	<description>The premier search partner in the healthcare marketing and medical education landscapes</description>
	<lastBuildDate>Fri, 03 Sep 2010 19:00:57 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=abc</generator>
		<item>
		<title>CME or Promotional Strategic Biz Unit Driver</title>
		<link>http://www.odomlewis.com/candidates/cme-or-promotional-strategic-biz-unit-driver/</link>
		<comments>http://www.odomlewis.com/candidates/cme-or-promotional-strategic-biz-unit-driver/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 11:43:31 +0000</pubDate>
		<dc:creator>HWelch</dc:creator>
				<category><![CDATA[Candidates]]></category>
		<category><![CDATA[Medical Education & Communications]]></category>
		<category><![CDATA[Advocacy Development]]></category>
		<category><![CDATA[cme]]></category>
		<category><![CDATA[Executive Management]]></category>
		<category><![CDATA[Managing Director]]></category>
		<category><![CDATA[Managing Partner]]></category>
		<category><![CDATA[Markeing Training]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Promotions]]></category>
		<category><![CDATA[Sales Training]]></category>
		<category><![CDATA[Senior Manager]]></category>

		<guid isPermaLink="false">http://www.odomlewis.com/?p=742</guid>
		<description><![CDATA[High-energy, entrepreneurial executive possesses the ideal blend of senior level leadership, with significant accomplishments in business development and hands-on project level success.  Through her expertise in creating and implementing business strategies, generating revenue, client relationships, and a pure passion for <a class="more" rel="nofollow" href="http://www.odomlewis.com/candidates/cme-or-promotional-strategic-biz-unit-driver/">&#8230;Continue Reading &#187;</a>]]></description>
			<content:encoded><![CDATA[<p>High-energy, entrepreneurial executive possesses the ideal blend of senior level leadership, with significant accomplishments in business development and hands-on project level success.  Through her expertise in creating and implementing business strategies, generating revenue, client relationships, and a pure passion for the business, she has been instrumental in building two medical education companies from the ground up: 1 CME and 1 Promotional.</p>
<p>Candidate is skilled in creating success through leadership, teamwork and innovation.  Much of her success is due to her unique vision for well science and business.  Brings the needs of the marketplace paired with her ability to identify and assemble the right cross-functional teams.  Forms strategic alliances (when applicable), while achieving business goals and objectives on the basis of profit and return on capital.</p>
<p>She is a person of character that welcomes change, is not satisfied with the status quo, and is an independent thinker. Candidate is very approachable and always eager to learn from, and educate others.  She has an intuitive sense on how to strategically position, differentiate, and promote an organization based on internal and external resources.</p>
<p>Over the years, those she has mentored have excelled into leadership roles (i.e. Executive Management, Managing Directors, and Managing Partners).  She is an individual that can affect change and aid an organization into the future.  She has a tireless commitment to analyzing complex business issues and creating feasible action plans.</p>
<p>Core values and strengths are:</p>
<ul>
<li>Integrity</li>
<li>Creative</li>
<li>Ambitious</li>
<li>Tenacious</li>
<li>Empowers</li>
<li>Visionary</li>
<li>Loyal</li>
</ul>
<p>Business philosophies are:</p>
<p><em>Making trust, integrity and excellence hallmarks of the way to do business.</em></p>
<p>Noteworthy Accomplishments:</p>
<ul>
<li>As a result of her work ethic and ability to cultivate a strategic network while individually driving, and managing a business development team, she organically grew business at this pharma company resulting in business opportunities with virtually every brand within their portfolio.</li>
</ul>
<p>(Over 20 products, including vaccines, and supporting departments, i.e. Healthcare Systems Marketing, Advocacy Development, Sales Training, Marketing Training and Preceptorships, Market Research, Exhibits). This relationship speaks to her talent, integrity and commitment to understand, translate, leverage, and provide solutions.  All of which required the ability to manage external and internal expectations, priorities, and deliver-ables that achieved business goals that achieve corporate objectives.</p>
<p>In 1998, she was recognized for conceptualizing the need for and executed the 1<sup>st</sup> largest integrated CME initiative resulting in the following:</p>
<ul>
<li>Single sponsored initiative developed over a decade ago has morphed into multi-sponsored, worldwide endeavor reaching over 1 million PCPs &amp; Psychs and today is still operational and is a worldwide recognized brand.</li>
<li>Changed the face of medical education in neuroscience and beyond.</li>
<li>Inspired and led internal teams to implement and deliver an endeavor that spans the spectrum of programs within an aggressive time-frame without compromising the program.</li>
<li>Recognized by two leading medical institutions for aiding in reshaping their internal medical education department and developing outcomes research department way beyond its time.</li>
<li>Capitalized on opportunity to generate sales and develop a robust line of offerings spanning medical education tactics:  national, regional and local meetings, speaker training, tele &amp; web conferences, and enduring materials and  successfully re-purposed format for 5 other billion dollar brands cumulative annual grants = $50 million.</li>
<li>In Neuroscience, this initiative was taken over by a KOL (faculty member), and she built a profitable business solely on the above mentioned program as well as received numerous educational rewards for design and implementation.</li>
<li>Heavily sought after and recruited by those directly related to the above program from pharma, medical institutions and faculty.</li>
</ul>
<p>In 2006, she accepted one of the above offers from a KOL, and was challenged with the undertaking of creating a promotional business unit with the goal of breaking old paradigms in promotional programming and elevating the integrity and physicians’’ perceptions of rep driven programs.</p>
<ul>
<li>Results:  grew revenue from $300k to over $5MM within 1<sup>st</sup> year; achieved preferred vendor status from major pharma company within 6 months; increased headcount from 3 to 17 within 1<sup>st</sup> 3 months and almost double again the following 3 months.  Managed a bi-coastal team, and telecommuters remotely while continue to grow the business and implement operational processes and resources.</li>
</ul>
<p>She continues to seek an environment that recognizes the value of a sales-centric individual, with leadership skills, creativity and problem solving abilities that can be effective in maintaining and growing a business in today’s economy.   She relishes a stiff challenge, thinks outside the box, will seek a broad prospective prior to implementing business strategies and can motivate department heads to exceed all stakeholders’ expectations.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.odomlewis.com/candidates/cme-or-promotional-strategic-biz-unit-driver/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Global Oncology Promoter</title>
		<link>http://www.odomlewis.com/candidates/global-oncology-promoter/</link>
		<comments>http://www.odomlewis.com/candidates/global-oncology-promoter/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 12:33:01 +0000</pubDate>
		<dc:creator>HWelch</dc:creator>
				<category><![CDATA[Candidates]]></category>
		<category><![CDATA[Medical Education & Communications]]></category>
		<category><![CDATA[cme]]></category>
		<category><![CDATA[Oncology]]></category>
		<category><![CDATA[Promotions]]></category>

		<guid isPermaLink="false">http://www.odomlewis.com/?p=752</guid>
		<description><![CDATA[Part of the pitch team responsible for securing a multimillion dollar global (US and ex-US) oncology account, candidate has remained an integral part of the team as they have grown the business with the client’s oncology franchise.  This candidate routinely <a class="more" rel="nofollow" href="http://www.odomlewis.com/candidates/global-oncology-promoter/">&#8230;Continue Reading &#187;</a>]]></description>
			<content:encoded><![CDATA[<p>Part of the pitch team responsible for securing a multimillion dollar global (US and ex-US) oncology account, candidate has remained an integral part of the team as they have grown the business with the client’s oncology franchise.  This candidate routinely interacted with client brand teams, business intelligence teams and medico-legal review committee.  Projects covered medical strategy, professional advertising and promotional medical education and included a European product launch.</p>
<p>Candidate occupied a pivotal position working with client marketing and medical affairs teams and KOLs, as well as internal account and creative teams on a co-promoted oncology account billing in excess of $1,000,000 annually.  Involved in development of medical strategy, creation of messaging platforms and professional advertising.  Integral to expansion of the brand via the launch of a new indication and KOL/advocacy development among an expanded range of specialists and sub-specialists.</p>
<p>Candidate is a member of launch team for a major respiratory product. In conjunction with KOLs, client brand team and internal teams, developed modular, promotional slide deck which was critical to the successful launch of a blockbuster product.</p>
<p>Current responsibilities extended across all accounts in the agency.  Consequently, candidate developed the ability to produce deliverables simultaneously across products and therapeutic categories while meeting or exceeding expectations for quality and timeliness.</p>
<p>Routinely provided disease state overviews and reviews of the medical literature to internal teams.  These educational sessions are considered crucial to the creative process.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.odomlewis.com/candidates/global-oncology-promoter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
